In December 2023, the Federal Communications Commission (FCC) adopted new rules aimed at closing the “lead generator loophole” in the TCPA. The new rule prohibits lead generators and callers from using a single consumer’s written consent to inundate them with unwanted telemarketing robocalls and robotexts from multiple sellers.
As a result, the One-to-One Consent Rule is currently not in effect, and businesses can continue to operate under the previous TCPA framework.
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